Are you missing opportunities to sell on Twitter?
As social media marketers at Factory Social and Online Guru our whole working lives are spent dealing with promoting businesses and spending endless hours on social media. The irony is although social is in the title it is obvious many companies ignore that part. As a consequence they are missing out on social selling.
Discussing clients and strategies Phil Goldberg Director of Online Guru UK Agency and Vivienne Neale Director of Factory Social Media Agency realised there was much in common between their clients. Many were missing out on social selling
Time and again, social signals are ignored and opportunities to develop relationships and sales are simply wasted. Look at it this way. Imagine you have a shop. A customer walks in. That alone is amazing. They’ve chosen you. Something connected in their thought processes and the relationship has tentatively begun. Obviously you don’t want to pounce and start hard selling but some acknowledgment is pleasant and well, sociable, If they say. I like that dress in the window what would you do next?
Well the trend seems to be to say say ‘thanks’ or ‘press favourite’ and ignore them. Lol Of course you wouldn’t in reality but online, well that’s the way it goes. It’s a terrible mistake. What you should do is straight away you might perhaps ask if they’d like to try it on, or say something about other colours, sizes, styles or whatever. It’s the start of a relationship that might lead to a sale. So why do companies act so differently on twitter/ Why do they ignore social selling opportunities? It beats me!
Phil: We see companies click ‘favourite’ and then don’t follow up. We see companies saying thanks for the follow now follow us on Facebook. We see tweets that say ‘read my new book’ Would you put a sign in your shop window saying: wear this dress and while you are at it wear these shoes too?’ People would think you are mad. But that is exactly what happens on twitter.
Vivienne: With all the millions of tweets on twitter if someone notices you then it should be celebrated. What would happen if I tweeted ‘love that dress’ and you reply: ‘So glad, we are so chuffed we are offering you a £10 money off voucher if you buy it and then tweet your purchase.’ It demonstrates the potential customer is valuable, that you have noticed them and they are made to feel important. In addition they may well even do you a favour of sharing your goods. This is the first type of connection some call “affinity networks”—meaning our natural, cultural, geographic, or special-interest connections that can lead to new and increased sales.
When you engage you build your social media reputation, so why wouldn’t you? Why are companies seemingly so afraid? In such a fast paced world where people drift through so quickly what do we remember?
Vivienne: Well, I guess, the people that make you feel good, who make you feel special, important and valued.’
Phil: Exactly. It’s a simple shift in perspective and practice that can make a massive difference to engagement and conversion.
Mind you, if this article makes you feel guilty you’re not alone. See some spectacular twitter fails right here or why not ask for some professional help to increase your engagement and conversions.
Connect with Phil on twitter: @
Connect with Vivienne : @factorysocial