What’s in an icon? Social media sets the trends
But are they the right ones?
Women and technology has been an uphill struggle as a consequence of the inherent sexism within the industry. Take the Facebook friends icon and the Medium post written by Caitlin Winner a couple of days ago. What is all that about? Well look at the original FB friends icon and Winner’s edit. With social media such a significant part of contemporary life shouldn’t these hidden messages be confronted?
Winner noted and decided something needed to be done about it.
As digital trends noted in their article:
The motivation for Winner’s proactive edit to the famous icon came early on during her time at the social media company when she noticed a literal chip on the female icon’s shoulder. She wrote of the images, “There in the middle of the photoshop file were two vectors that represented people. The iconic man was symmetrical except for his spiked hairdo but the lady had a chip in her shoulder. After a little sleuthing I determined that the chip was positioned exactly where the man icon would be placed in front of her, as in the ‘friends’ icon, above.” Indeed, the slight deformity in the quintessential Facebook woman was a product of being hidden by her seemingly more important male counterpart.
Subtle yes but it’s the inherent patriarchal left overs that keep that dominant hegemony more or less intact right across social media and tech. Mind you we did smile when a comment left at the bottom of this post said this:
And we have to agree! Still, it’s ignited the debate and that really isn’t a bad thing!
Watching Meerkat’s fortunes has been interesting. It definitely proves that to do well in the contemporary landscape it’s important to be agile and creative. Nothing should be taken for granted and liaisons, collaborations and expectations can be challenged at the touch of a button. With twitter launching Persicope Meerkat needed to change provider. So what better than approach a competitor. Read here how Meerkat ’s new Facebook feature notifies Meerkat users when their Facebook friends or the pages they follow on the social network start or join streams.
Pao admits ‘we screwed up’ change is promised at popular website after protests were voiced very loudly across the Internet last week
Factory Social are proud to announce their Social Media for Business Course in Cambridge on the 28th July. This is a course for both beginners and intermediate social media marketers who want to ask the questions and get the tips and tricks that will make them work smarter with the popular social media networks. If you want to learn more about the strategy behind sm marketing Trinity hall will be the place to be. Book here for the Factory Social Media Course 2015 but places are now limited.
See you there!